Women have always played a critical role in the history of champagne.

Mme Clicquot invented the rosé d’assemblage method. Mme Pommery invented brut champagne. Mme Bollinger profoundly changed the way champagne was produced and marketed. Women continue to play an important role today.

The CEO of Krug is a woman, and so is the cellar master of Jacquart, and the list goes on. They embody fearlessness, power and success. They fought for their seat at the table in a world dominated by prejudice and marginalisation.

Women have always played a critical role in the evolution of our communities. Including many modern women, especially those in the black and minority world. Women like Stacey Abrams, Luvvie Ajayi, Aimee Allison, Kimberlé Crenshaw, Valerie Jarrett, Congresswoman Barbara Lee, Amanda Seales, Opal Tometi, and Raquel Willis.

These women work to create their own seats at the proverbial table for themselves and others. They use their leadership for the benefit of all. They uphold families, communities and even nations.

Their leadership isn’t just about their strength and perseverance. It’s about how consistently they show up and fight for the common good. Whether they’re fighting for equal rights, women’s rights, narrowing the wealth gap, fighting for free and fair elections or gearing up to assume one of the highest offices in the nation, when these women lead, we all win.

This is why Avent VIII is a champagne created by women for women. In the tradition of these fantastic women, Avent VIII celebrates their achievements and encourages all women to embrace their power. In addition, Avent VIII acknowledges the struggles of women and how they work hard to overcome many challenges.

The brand ethos encourages women to celebrate life wherever they are and raises a glass to these fantastic achievers and their work to make this world a better place for us all.